Fresh Filter
WATER BOTTLE
PRODUCT NAME
Fresh Filter
Water Bottle
Product Name
Fresh Filter
Rubbermaid’s great new product offers a solution to the billions of plastic water bottles overflowing landfills. After inserting a simple filter, you fill the BPA-free bottle from the tap and voilà—pure water for the drinking. The client mulled over many naming candidates, from coined to metaphoric, before selecting the descriptive but musically memorable FreshFilter.
Other Projects

Plastic bottles are not good for the planet and so we were especially happy to name this water bottle that came equipped with its own filter.

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