Fresh Filter
Fresh Filter
Water Bottle
Product Name
Fresh Filter
Rubbermaid’s great new product offers a solution to the billions of plastic water bottles overflowing landfills. After inserting a simple filter, you fill the BPA-free bottle from the tap and voilà—pure water for the drinking. The client mulled over many naming candidates, from coined to metaphoric, before selecting the descriptive but musically memorable FreshFilter.
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Plastic bottles are not good for the planet and so we were especially happy to name this water bottle that came equipped with its own filter.