JBL had designed a great new sports headphone that added quality sound to an active lifestyle. With its Twistlock ® technology and ergonomic design, the sweat-proof ear tips were guaranteed not to fall out. In keeping with the company’s naming strategy, the client wanted a single, natural English name. The strongest names work on more than one level and such was the case with focus. Due to its snug fit, the headphones allowed wearer’s to focus on their workouts. It also spoke to concepts like dedication and commitment, and phonetically, the hard ‘c’ evoked power and strength.Agency partner: Namebase
We tried out the headphones during the naming process and were very impressed with their secure fit even during very energetic moves. In fact, we almost forgot we were wearing them.