JBL Aware
JBL had created a new line of sport headphones called Reflect. One of these provided noise cancellation with the ability to mix in environmental sound, an especially important feature for outdoor runners. Mindful of the challenges of finding single, one-word English words that can leap over the high hurtles of trademark, we developed a very robust master list, knowing we would lose many names on screening. Aware stayed in the running and found great favour with the company. We also developed marks for two other headphones in the series: Reflect Contour and Reflect Focus.
Partner: Namebase
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits