Food scientist Aleh Manchulianstau, a food scientist, had invented an amazing Sunflower oil-based chip that was not only rich with nutrients that could combat diet-related diseases, but also could be made from ingredients less harmful to the earth. The inventor’s vision also included the launching of a social movement around healthy, sustainable food. For this reason, the name needed to double as a product and movement moniker. To accomplish this goal, we combined “planet” with the Latin ‘arian’, a suffix meaning a person who advocates for a set of principles. Extra bonus? The word ‘plant’ is embedded in ‘planet’.
Naming companies, products, and services that seek to improve our lives and the planet we share hold special appeal for the River + Wolf team. Planetarians, with its healthy snack offering and vision of building a movement around sustainable food, was just that kind of project.