A Taiwanese manufacturer came to River + Wolf in search of a name for their new company that designed and manufactured orthopedic supports, sports braces, shoes, and related goods. The name needed to work well both in the United States and European markets. The name we created, Utmost, maps to the company’s positioning—producing products of the highest quality that enable customers to reach their highest degree of freedom and mobility. Additionally, the name needed to work well on brandable sports items. The strong and snappy Utmost did just that.