Art & Logic
A Singapore fashion manufacturer hired us to name their new brand line of purses and totes. We explored multiple naming routes, including heritage, handcrafted, and simplicity. Early on in the process, it became clear that it was crucial for the name to conjure up images associated with the product’ visual strength and utilitarian use. This led to Art + Logic, a name composed of two words that, without much mental struggle, simultaneously cue to form and function.
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits