Simply 9
Purina Beyond needed a name for their dog food using 9 pure ingredients. The name needed to have an upscale and authentic tone. As sometimes happens during a naming project, individual parts of multiple names, lead to the final candidate. This was the case with Purina. Of the many names River + Wolf developed, they chose to mix and match, combining elements of four of our name submissions—Simply Sourced, Simply Made, 9 Ingredients, and Just 9—into one. The result? Simply 9.
Partner: cba
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