Hugo
TUTORING PLATFORM
COMPANY NAME
Hugo
Tutoring Platform
Company Name
Hugo
Bettina Cisneros and Joie Jager-Hyman came to River + Wolf in need of a name for their latest entrepreneurial vision—a digital platform where intellectually curious high school students could gain access to exceptional mentors who could help propel their learning to the next level. After looking for creative inspiration in multiple intellectual disciplines, we landed on Hugo, a popular European name meaning “mind”.
Other Projects

As a female founded company, it is great to support the powerful visions of women entrepreneurs, especially ones like Bettina and Joie who are passionately committed to excellence and education. Their open-mindedness to non-conventional names fueled our imaginations and made the naming process a true joy.