The Address
Real estate entrepreneur Troy Palmquist envisioned his company as a real estate brokerage hub where homebuyers, property owners, and neighbours could drop in to discuss their real estate goals over hand crafted coffee. The Address, brought two key communications under one roof: the concept of a physical destination and the crucial role of “location” in the real estate industry. The name also had an upscale feel, which complemented the property types in Troy’s portfolio.
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