Aleh Manchulianstau, a food scientist, had invented an amazing sunflower oil-based chip that was not only rich with nutrients that could combat diet-related diseases, but could be made with more earth-friendly ingredients. The inventor’s vision also included the launching of a social movement around healthy, sustainable food. For this reason, the name needed to double as a product and movement moniker. To accomplish this goal, we combined “planet” with the Latin ‘arian’, a suffix meaning a person who advocates for a set of principles. Extra bonus? The word ‘plant’ is embedded in ‘planet’.