Founder, Zach Langbert, of Northwest Computing, approached River + Wolf to rebrand his boutique software consulting firm. The existing name, Northwest Computing, failed to convey the company's expertise in delivering top-notch products across various industries such as AI, bioscience, gaming, and healthcare. Based in Portland, the team sought Oregon-themed as well as Retrofuturism inspired names. These very different themes resulted in a diverse set of options, including Thunderegg (a nodule-like rock similar to a filled geode), Painted Hill, Fishhawk, Tier Ten, Aerostat, and Different Engine. Ultimately, the team selected Geode, drawn to its metaphorical representation of cracking open ideas to reveal inherent brilliance.