GalvanizeU
River + Wolf teamed up with esteemed colleagues, Catchword, to re-brand Unilever’s new initiative for women. And while not typical for competitors to work together, it proved a great experience for all. After two rounds of naming, GALvanizeU ignited the Unilever team. Embedding “gal” in the name addressed women without excluding men and the term captured the initiative's mission of firing up and energizing women to reach their highest potential.
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