Encorus
ENGINEERING
COMPANY NAME
Encorus
Engineering
Company Name
Encorus
RJR Engineering, a service-disabled veteran-owned small business, that provides engineering, testing, environmental, and inspection services for clients such as the US Department of Energy and Department of Veterans Affairs construction projects, hired us to re-name their company. During multiple in-depth conversations with Kevin Opp, the company’s Director of Marketing, it became clear that the the name needed to convey the idea of teams working in collaboration to solve tough engineering structural challenges. Encorus worked on many levels as it implied engineers (en), chorus (corus), and heart (coeur).
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Kevin Opp, the company’s Marketing Director, is also a graphic designer, so he understood right from the start that the look of a name can contribute to its success as much as its sound and sense.