Founders Jake Knight and Marc Hodulich - both Rising Gen individuals in families of generational wealth - came to River + Wolf for a name for their new community for a carefully chosen group of Rising Gen Ultra High Net Worth Individuals (UHNWI). As entrepreneurs, they understood the challenges and complexities associated with both wealth creation and family wealth.

After attending dozens of similar events over the years, it became clear to them that what was missing in the space was a community dedicated to connecting Rising Gens to one another; a tribe of people who faced similar challenges and could find purpose, passion, and a path forward together. "Enclave" worked well, especially as its Sanskrit root means "interior", a concept that perfectly complemented the community's emphasis on personal growth and self-reflection.