Cinema
Though JBL/Harmon’s new soundbar is sleek and compact, it projects sweeping sound far better than a much larger television speaker. After exploring a variety of naming paths—some focusing on design and others getting at the rich, deep, and all enveloping sound produced by the speaker—the JBL/Harmon team finally chose Cinema, a name that evokes the wrap-around aural experience in a movie theater. Additional sound effects came into play with the alliterative “s” and “c” of cinema and soundbar.
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