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Chromatics
HAIR COLORING
PRODUCT NAME
Chromatics
Hair Coloring
Product Name
Chromatics

Redken sought a dazzling name for their recently created hair coloring and strengthening system. Given the product’s 48 prismatic shades and the extensive research behind the product’s development, we needed a name that spoke to both beauty and science. Chromatics, accomplished this as it plays both to the science of color and the art of music. An added perk? It also evokes the high shine of chrome.

Partner: Namebase
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As the River + Wolf team loves color as much as language, we welcomed the opportunity to develop a name for this new hair coloring product. We were also inspired by the fact that Redken—now a world leader in high performance and gentle haircare—was started by two women with only $3,000 and a vision.