FastWave Medical partnered with River + Wolf to name their groundbreaking IVL device for peripheral artery disease – an advanced system offering one-click activation, hands-free operation, and sonic pressure delivery at twice the speed of current technologies. With a rupture-resistant, dual-layer balloon and optimized shaft for easier navigation, the device streamlines the IVL experience while delivering consistent, circumferential energy and superior clinical outcomes.

Early naming directions focused on clear, functional communication – names like ClaviClear emphasized therapeutic purpose, while Duloon subtly referenced the dual-layer balloon and conveyed smooth, controlled power. Others, like Cingo (Latin for “to encircle”), highlighted the 360-degree energy dispersion. Ultimately, the team chose Artero™ – a name that struck a balance between clarity and elegance. It evokes “artery” and “art,” while the final “o” visually echoes the emitter’s circular energy ring, capturing both the device’s anatomy-specific purpose and its refined technological design.