Allure
Harman Kardon needed a name for their new premium voice-activated speaker powered by Amazon’s Alexa Voice Service. Above all, the name needed to convey the speaker’s ability to draw listeners into the aural experience. It also needed to follow the company’s preference for one-word English names like Onyx, Sabre, Soho, Invoke, and Esquire. Allure, a seductive yet elegant name that fulfilled all these interests, quickly rose to the top.
Partner: Namebase
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits