UROBORUS
ROBOTIC PLATFORM
PRODUCT NAME
Uroborus
Robotic Platform
Product Name
Uroborus

Robocip, the Japanese non-profit, had developed an innovative platform revolutionizing traditional robot development, specifically targeting robots with versatile arm capabilities for object handling. This new ecosystem seamlessly connects software developers, robot component providers, and researchers. Striving for a name embodying the concept wholeness while integrating "robot" and ROS (robot operating system) led to "ouroborus", an ancient Egyptian and gnostic emblem pointing to wholeness and infinity. River + Wolf simplified the spelling of "ouroborus" to "Uroboros", which coincidentally proved to be a widely used alternative spelling.

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Starting a project with an overly focused naming parameter doesn't always guarantee success, but in the case of Uroboros, it magically worked. Adding to the magic? The Robocip team deeply understood the challenge and were respectful and positive throughout the process, even when trademark challenges emerged.