The Swiss technology giant, AGT, sought a name for a subsidiary company focused on IoT (internet of Things) that would provides the building blocks required to sense, interpret, understand, and analyze the physical world through advanced sensors. Stakeholders insisted the name be very short and convey intelligence, actionable insights, and immediacy. Knowla, coined from “knowledge”, plus the word “now” (embedded in “know”), covered all three ideas in two short syllables.