Knowla
DATA ANALYTICS
PRODUCT NAME
Knowla
Data Analytics
Product Name
Knowla
The Swiss technology giant, AGT, sought a name for a subsidiary company focused on IoT (internet of Things) that would provides the building blocks required to sense, interpret, understand, and analyze the physical world through advanced sensors. Stakeholders insisted the name be very short and convey intelligence, actionable insights, and immediacy. Knowla, coined from “knowledge”, plus the word “now” (embedded in “know”), covered all three ideas in two short syllables.
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At River +Wolf we are fascinated with new technologies like those coming out of companies like AGT and its subsidiaries. It is reassuring to know that there are companies hard at work, finding ways to stay one-step ahead of the malevolence roiling the world.