Kabuni
Whole New Home Ltd., a North American-based SaaS e-commerce and omni-channel platform, wanted a name that better captured their new enterprise—a platform that provided young designers with a variety of tools they could use to design inspiration boards, communicate with clients, and converse with design colleagues. Kabuni, a Swahili word that translates as “design”, proved the ideal name. The tone was playful without being childish and conveyed the platform’s dual focus—designing inspiration boards and designing careers.
Partner: Namebase
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