20 Squares
Frances Miaetta came to River + Wolf needing a re-brand for his consulting firm that helps clients refashion their businesses through game design insights. Digging deep into game theory and games history, we eventually unearthed the ancient Egyptian board game 20 Squares. Not only is it one the world’s oldest and most brilliant games, but as an alphanumeric name, it felt crisp, contemporary, and possessed great brand storytelling potential.
Other Projects
Consumer Packaged Goods
E-Commerce/B2B
Education
Electronics/Communications
Fashion/Beauty
Financial/Real Estate
Food/Beverage
Healthcare/Medical/Pharma
Lifestyle/Media
Non-Profits
Technology/Software
Wine/Spirits