Tandem
Pillow System
Product Name
Tandem
Pillow System
Product Name
Tandem

Inventor Michelle DuPres had developed a patented a traveling pillow that allowed users to insert custom components into its pockets. Given its versatility and potential foreign markets, the name needed to be broad enough to encompass various uses and super easy to say and spell. Tandem, suggesting two or more things acting in conjunction, proved the dream name for our client.

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Ever since she was a child, Michelle DuPres has been passionate about pillows. That passion led to Tandem, an ingenious dual-pocket traveling pillow that comforts and soothes travelers with its unique memory foam topper that reduces the disrupting effects of FNE, or First Night Effect.