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One day I will find the right words, and they will be simple.

– Jack Kerouac
River+Wolf reviews

Review: 5 Star Personal Care Names

Spring has sprung. It is time to get fresh. As we step up our grooming game in anticipation of warmer weather, we pause to celebrate some of the best brand names launched in personal care. So if you find yourself tasked with naming a product or company, the 12 examples featured should provide ample inspiration.

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Articles about app naming

The Principles of App Naming

With a proliferation of mobile apps on the market, a good name can make a difference. And while a weak name won’t necessarily spell disaster for a well-conceived product, a great name makes the all-important first impression. A few solid principles can help.

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It is with words as with sunbeams – the more they are condensed, the deeper they burn.

– Robert Southey
River+Wolf reviews

Review: 5 Star Women’s Co-Working Names

March is International Women’s Month, a time to reflect on women’s contributions to history and contemporary society. As such, we are dedicating this edition of Names of Distinction (NOD), River + Wolf’s monthly gallery, to outstanding brand names of women’s co-working spaces.

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Articles about domain naming

Pros & Cons of gTLDs

With the Internet hovering around 1 billion registered domains, it is, to put it mildly, a very crowded place. Given that staggering number and the comparative pittance of top-level domain extensions (TLDs), especially dot.coms, it’s easy to see why registering a new domain is so challenging.

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River+Wolf reviews

Review: 5 Star Fragrance Names

In tribute to Valentine’s Day, February’s gallery highlights women’s, men’s, and unisex fragrance names as fragrance is often the gift of choice for February 14th celebration of love and friendship. Like cosmetic naming, fragrance naming is often considered a holy grail for naming experts because it provides so much latitude in terms of name construction, personality, and messaging.

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She always wanted words, she loved them: grew up on them. Words gave her clarity, brought reason, shape.

Michael Ondaatje
Blog posts about language

The Music of Words

Depending on the strategy, we often produce names that are explicitly linked to brand attributes through syntax and semantics. Another approach is to create names that are not so obviously connected to product features, but rely on phonetic finesse, or, sound symbolism – the linguistic process in which the very sound of a word suggests meaning.

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Making the simple complicated is commonplace; making the complicated simple, awesomely simple, now that’s creativity.

– Charles Mingus
River+Wolf reviews

Review: 5 Star Shade Names

Cosmetic naming is a holy grail for naming experts, as the beauty industry is generally open to every style of name, from the descriptive to the allusive. This means there is ample room for creative play, and we namers love to play. That said, the mind-boggling number of marks already registered or in use makes finding a name immensely challenging, at least from the trademark perspective…

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My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel–it is, before all, to make you see.

– Joseph Conrad

Top Naming Agency – Featured in Clutch

At River + Wolf, we believe in the power of words. The right wording can make or break a branding strategy. That’s why, since being featured on Clutch, we are so proud of the work we’ve accomplished so far for our clients and the extremely kind words they’ve given us in exchange.

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And as imagination bodies forth the forms of things unknown, the poet’s pen turns them to shape and give to airy nothing a local habitation and a name.

– William Shakespeare

The secret of being boring is to say everything.

– Voltaire
Blog posts about brand storytelling

Brand Storytelling: Behind the Buzz

If you’ve visited any branding blog or website in the past few years, you will have read claims touting the importance of so-called “brand storytelling.” Like any useful buzzword, “brand storytelling” simply restates a truth that smart marketers have known forever—your brand is nothing without a good story.

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The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.

– Mark Twain
River+Wolf articles about writing

5 Keys to Compelling Copy

Though literary and brand writing serve different purposes — the first to make sense of the elusive human experience, and the second, to drive goods and services into the hands of elusive customers — they have much in common when it comes to craft.

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Blog posts about language

Five Star Brand Renaming

There are several reasons for renaming your company or product. Among them, a merger between two companies, legal troubles, a public relations nightmare, or negative political or cultural associations. But a name change can have serious consequences – from lost equity and consumer recognition, to a precipitous drop down Google’s SERP. These companies’ name changes were fully five star.

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I only achieve simplicity with enormous effort.

– Clarice Lispector
Blog posts about language

Moonshot: A Wondrous Word

One of the highly enjoyable tasks of brand name development is researching multiple disciplines in search of words and concepts. On one such exploration, I encountered the word “moonshot”, a term that originated during the Apollo 11 space launch to describe the act or procedure of launching a spacecraft to the moon.

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River+Wolf reviews

Review: 5 Star Story Names

Through effective storytelling you can create authentic connections with your customers and transform your company into a bona fide brand. Campaigns like Apple’s The Song, Airbnb’s Wall and Chain, and Under Armour’s “I Will What I Want”, are just a few examples of wonderful tales that help spring brands to life and bring customers closer.

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I like good strong words that mean something.

– Louisa May Alcott
Blog posts about language

Names Get Political

The 2016 presidential race has been lacking in many things, but name-calling is not one of them. Beyond the tried-and-true–demagogue, jerk, idiot, racist, sexist, and xenophobe–less common monikers have been hurled during this toxic election season.

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Words can be like x-rays if you use them properly—they’ll go through anything. You read and you’re pierced.

– Aldous Huxley
Articles about medical product and company naming

How to Name a Medical Device

Medical device names are tricky. Not only is the medical field a crowded one when it comes to trademarks, but marks must accomplish multiple things in a somewhat restricted playing field. To assist marketers and others confronted with this task, here are some basic tips.

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Software product naming articles

Microsoft’s Suite Spot

For many, the principal programs of the Microsoft Office suite – Word, Excel, PowerPoint, and Outlook – are such a part of our daily lives that it’s hard to think they were once products in search of a name.

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Coworking naming articles

Coworking Naming Trends

While many forces helped shaped the coworking phenomena, it largely arose to meet the needs of independent workers for flexible and affordable space. Today, coworking has matured beyond desks and free coffee; the best spaces include extensive opportunities for networking, personal, and professional development. In fact, coworking has become so popular it even boasts its own industry journal — DeskMag.

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Articles about business naming and branding

3 Tips for Business Naming

Like product names, great company names should capture key attributes, roll off the tongue, and trigger terrific stories. Company names are no different, but have some extra lifting to do. Like product names, great company names should capture key attributes, roll off the tongue, and trigger terrific stories.

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Articles about literature in written branding

How Brands Are Using Books As Messaging

If you’ve walked into a J.Crew store in the past couple of years, you might have stumbled upon a few literary classics or large-scale art books nestled into a display of Oxfords or cashmere crews. Books are part of the Warby Parker brand as well. The socially conscious eyewear company has teamed up with publishers to offer a selection of titles on sale in their library-inspired flagship. These references honor an otherwise marginalized world of literature and work to hook (knowingly or not) a population ever saturated in the digital age.

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Wine naming blog posts

Wine Names Get Wild

The Millennial Generation has come of age and stepped up as one of the most dominant consumer groups in the US, and the wine industry has taken note. Not only are young people, women in particular, driving sales, but they are influencing trends in naming and design as well.

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