Read
our

views
& news.

Top Naming Agency – Featured in Clutch

At River + Wolf, we believe in the power of words. The right wording can make or break a branding strategy. That’s why, since being featured on Clutch, we are so proud of the work we’ve accomplished so far for our clients and the extremely kind words they’ve given us in exchange.

Read More

The secret of being boring is to say everything.

– Voltaire

Brand Storytelling: Behind the Buzz

If you’ve visited any branding blog or website in the past few years, you will have read claims touting the importance of so-called “brand storytelling.” Like any useful buzzword, “brand storytelling” simply restates a truth that smart marketers have known forever—your brand is nothing without a good story.

Read More

5 Keys to Compelling Copy

Though literary and brand writing serve different purposes — the first to make sense of the elusive human experience, and the second, to drive goods and services into the hands of elusive customers — they have much in common when it comes to craft.

Read More

The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.

– Mark Twain

Five Star Brand Renaming

There are several reasons for renaming your company or product. Among them, a merger between two companies, legal troubles, a public relations nightmare, or negative political or cultural associations. But a name change can have serious consequences – from lost equity and consumer recognition, to a precipitous drop down Google’s SERP. These companies’ name changes were fully five star.

Read More

I only achieve simplicity with enormous effort.

– Clarice Lispector
Load More

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

css.php