At River + Wolf, we believe in the power of words. The right wording can make or break a branding strategy. That’s why, since being featured on Clutch, we are so proud of the work we’ve accomplished so far for our clients and the extremely kind words they’ve given us in exchange.
There are many things to consider when selecting a brand name for your product or company. One of the most important is to determine the construction or style of your name.
In trademark law, a business’s trademark (the name word, symbol or design that identifies the business, product or service) is known as the mark.
The secret of being boring is to say everything.
In today’s incredibly noisy business world, brand storytelling is the key to your company being heard. Not just a means of getting noticed, storytelling provides a way for you to put a stake in the ground and get customers, investors, and stakeholders to truly buy into your vision.
If you’ve visited any branding blog or website in the past few years, you will have read claims touting the importance of so-called “brand storytelling.” Like any useful buzzword, “brand storytelling” simply restates a truth that smart marketers have known forever—your brand is nothing without a good story.
Though literary and brand writing serve different purposes — the first to make sense of the elusive human experience, and the second, to drive goods and services into the hands of elusive customers — they have much in common when it comes to craft.
The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.
There are several reasons for renaming your company or product. Among them, a merger between two companies, legal troubles, a public relations nightmare, or negative political or cultural associations. But a name change can have serious consequences – from lost equity and consumer recognition, to a precipitous drop down Google’s SERP. These companies’ name changes were fully five star.
I only achieve simplicity with enormous effort.
