Articles Written By: Margaret Wolfson

This author has written 48 articles

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The Best Cosmetic Names: an Expert Explores What Makes Them Memorable

January 1, 2026

Fintech Naming Trends: Why Financial Brand Names Went Quiet

December 16, 2025

Why Trademark Registration Is So Hard Now – and How to Get Through It

December 8, 2025

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The Best Nonprofit Names: What Mission-Driven Naming Looks Like

December 1, 2025

Millennial Jewelry Naming Has Lost Its Luster – Here’s Gen Z’s Wishlist

November 23, 2025

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Company Renaming Done Right: 5 Rebrands That Worked

November 16, 2025

Language

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The Best Coffee & Tea Names: a Naming Expert Looks at Why They Work

November 1, 2025

How to Get Your Trademark Application Accepted by the USPTO

October 14, 2025

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The Best Cider Names: Creative Ideas and Branding Inspiration

October 1, 2025

Types of Brand Names: Descriptive, Suggestive, Arbitrary, and Coined

September 19, 2025

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The Best Fashion Names: Ideas, Examples, and What Makes Them Work

September 1, 2025

Before You Launch Your Name: Lessons from the OpenAI & IYO Trademark Dispute

July 18, 2025

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