Articles Written By: Margaret Wolfson

This author has written 38 articles

Before You Launch Your Name: Lessons from the OpenAI & IYO Trademark Dispute

July 18, 2025

River+Wolf reviews

Review: 5 Star Wine Names

July 1, 2025

The 4Cs: A Product Naming Strategy

June 18, 2025

River+Wolf reviews

Review: 5 Star Travel Names

June 1, 2025

River+Wolf reviews

Review: 5 Star A.I. Names

May 1, 2025

What to Call It? Trends in AI Naming

April 19, 2025

Out-of-Focus: The Limits of Focus Groups for Brand Name Evaluation

March 10, 2025

DeepSeek: A Strong or Weak Name?

February 6, 2025

Stargate: A Nearly Perfect or Problematic Name?

February 3, 2025

River+Wolf reviews

Review: 5 Star Fragrance Names

February 1, 2025

River+Wolf reviews

Review: 5 Star Cosmetic Names

January 1, 2025

Brand Naming Is Tricky, and Generative AI Can’t Do It (Yet)

December 15, 2024

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