We create
brand names & stories.

Right from the Start

River + Wolf is a top rated brand naming and writing agency that believes branding begins with words. Whether you need a product name, company name, service name, brand story, or other marketing message, our brand naming and writing specialists get the job done—on time, on brief, and on budget.

Though our roots are in New York City, our clients—both Fortune 500s and startups—come from around the world. And unlike some naming firms, we have deep expertise in all industries, including food and beverage, technology, healthcare, electronics, finance, and consumer packaged goods, to mention a few.

But whatever your industry or size, our goal is always the same: to provide you with impactful company and product names, along with brand stories and messages that inform, inspire, and activate.

wine naming

Brand Naming

  • Product naming
  • Company naming
  • Service naming
  • App naming
  • Ingredient naming
  • Initiative naming

Brand Writing

  • Brand & name stories
  • Vision statements
  • Mission statements
  • Packaging & ad copy
  • Web & print copy
  • Scriptwriting

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts