Our Reviews?
Five-Stars
& Raves
River + Wolf is featured as Clutch’s #1 Naming Agency in New York City and also ranks near the top of the platform’s Leader’s Matrix.
We believe our 200% approach to every project, combined with our ability to fully respond to our client’s needs and concerns, is a crucial element in our success.
They've been amazing partners throughout the whole project. We haven't put anything in the market yet, but River + Wolf has saved us a lot of time, and increased our confidence. River + Wolf have been extremely communicative about the process. Their expertise is impressive. I also like how the team combines the creative and artistic parts of the project with the logical and rational needs of the client. Margaret is extremely responsive, and brought so much perspective and expertise to the project. She gives us a lot of guidance and direction. This has been one of the best experiences I've had with a partner.
We did some quantitative testing with four names in the US, using a company that looked at emotional responses. We received great results with the names. We appreciated that River + Wolf was super client focused. They understood the brief, were quite flexible, and very creative. They didn't go off on a tangent and find names outside of what we needed. We had an outstanding collaboration. Margaret is very cultured, so she can think broadly about different things.
The quality of River + Wolf’s work is super. They have delivered almost 40 names so far. Overall, the end client is quite satisfied. River + Wolf's project management has been great. They've accommodated last-minute requests or modifications. Their work ethic is impressive. They’ll do anything to make the project work, which I appreciate.
Margaret is a tenacious and lovely person who did a lot of research for this project. I had never met someone as consumed with finding a great name as her. She was creative and fantastic to work with. River + Wolf's team is responsive and proactive, and came up with alternative material even when we didn't ask. We worked with around 10 agencies worldwide but River + Wolf's team provided more names than anyone. I didn't think they could improve anything - they exceeded my expectations.
River + Wolf is very punctual and genuinely very interested in their client’s project. Although our company and team does not speak English as first language, River + Wolf always surpassed this barrier by resonating with us and deeply understanding what messages we want to convey. They always endeavour to give the best solution. Brand naming strategies are on point. They deeply care for the client, even providing advice and introducing other professionals on some matters not included in the work scope. It was a pleasure working with their team.
We had a very tight timeline, and the agency was very flexible in its availability and delivery timing to respond quickly and adequately to our demand. Margaret is someone strongly committed, and made a deep dive into all the topics we had with meticulous attention to detail, and making sure we fully understand each element of the work delivered. River + Wolf has provided us support on the project beyond our expectations.
We found a handful of companies online and quickly narrowed them down, based on initial conversation. It was immediately apparent River + Wolf was the right choice, based on a fantastic working relationship right away, and
the deep naming insights provided. The most impressive thing to me was the thought put into every name option presented. Every name had a story behind it.
Their passion is impressive. They love what they were doing. They went out of their way to help us understand every step of the project. The communication was excellent. Margaret specifically was a game changer; she is exceptionally talented, and knows exactly what she is doing. River + Wolf's work was fantastic. We wouldn't change anything. I'd absolutely recommend River + Wolf.
The team of River +Wolf, headed by the wonderful Margaret Wolfson, worked so hard and were dedicated to finding and creating the name for our company, and then extending to our full verbal identity, including the name story in different formats, a video script to present our new name, and copy for our brand guideline. We also greatly appreciated the valuable extra input from the River + Wolf team in areas we might not have taken into consideration at first. They were a great cultural fit and good value for our budget.
Everyone is very excited and the rebrand is breathing fresh life into our little company! We are so happy with the result. We've received strong positive feedback from our close team and every person I’ve spoken to is super excited and said the logo, tagline, copy, and messaging really elevates the brand. Thank you so much to all of you for the hard work. We're so excited to roll it out over the coming weeks. We're very happy with everything the amazing River + Wolf has done for us.
Their expertise and track record in company naming was impressive and made us feel like we were in the right hands. The creativity and thoughtfulness behind the names were above and beyond anything we had seen before (this was our third naming vendor). River + Wolf was able to pick up on the complex offerings of our business right away which made the process run smoothly.
With River + Wolf’s help, we were able to come up with a name and establish a personality for our product. This enabled us to jumpstart conversations around future marketing projects. They delivered everything on time and stayed within budget. We really liked working directly with Margaret — she was very accessible, creative, and clearly good at naming brands. We were satisfied with their work and process.
We got a great name, great domain name, and had a great experience. It was good value for the cost, a great cultural fit, and our company values aligned. Everything was on time and of the highest quality. I was impressed by their creativity, involvement, and good mood. Margaret loves her job! I think they are perfect!
I was impressed by Margaret's personal investment in this project, wealth of knowledge, and expertise in naming. She was personally accountable for delivering a quality name on time and on budget. I felt very comfortable in her knowledge and expertise, her understanding of our industry, and the quality of the options she provided us. She held us accountable to our timelines, too, and was flexible with her normal rates to accommodate us.
River + Wolf had a concise work approach — they met all our deadlines and remained receptive to our feedback. Their team exceeded our expectations. The initial brief they generated was an integral part of the project’s success. They were great at kicking off our project with a precise scope and equally precise solutions. I worked with other naming agencies before, and I could say that River + Wolf was the easiest team to work with.
I’ve worked with Fortune 500 companies in the past, and we talked to a vendor who was in the same category. What I found is that we got the top experience and expertise from River + Wolf at a reasonable cost which you don’t always get from other agencies. River + Wolf hit the nail on the head, and they developed a thoughtful brand name and logo that will revolutionize the higher
education market.
education market.
We vetted about 5–10 different branding companies and ended up hiring River + Wolf because of their strong linguistics background and understanding of the cultural implications of naming.
We loved partnering with them because they were highly professional and put in a lot of work researching the naming options they provided. We liked their experience and knowledge of working with well-known international brands, as well as their flexibility to accommodate smaller businesses.
Because of this project our brand is getting positive feedback in the Kenyan market and seeing an increase in customer activity. The team members we worked with were absolutely terrific and very helpful in helping us achieve what we wanted. Their commitment to the client is exceptional. They go above and beyond to ensure the customer's needs are met. Their personalized service, prompt feedback, and attention to detail sets them apart. They were excellent.
River + Wolf generated insightful, fresh, and striking ideas and delivered a promising list of company names. Their exemplary presentation skills also highlighted their trusted expertise. River + Wolf had seamless project management skills that expedited the entire process. River + Wolf had the passion, knowledge, and creativity needed to make a naming project work — I understood through their work why a lot of companies with naming and branding needs continue to approach them.
Their combination of creativity and experience was impressive, and they were able to capture what we wanted and turn it into an outstanding name. Not only did they deliver, but they probably over-delivered. We just finished the visual identity, and we were extremely happy with their work. We thought the name evolution was incredible. They came up with a way to put our Turkish background into it. Everybody that has heard the name said that it sounds fresh, intriguing, and cool.
They had great reviews, and I really liked Margaret (Founder) when I talked to her. The name is very clever, and I’m very happy with the results. They were incredibly kind and helpful. I was very impressed with their speed of work and the quality of their results. The other people in my life like how the name reflects my interests, specifically the intersection between engineering and art. I was very impressed.
The workflow could not have been more efficient. Margaret was always willing to be flexible around timing and scheduling and was kind yet efficient and action oriented. River + Wolf, by far, had the most soul of any naming agency we interviewed. Throughout the process, we felt empowered and heard. Not only did the process help us come to a name, but it also deepened our understanding of what it is that we are trying to build. I couldn't be more impressed or satisfied with the process. It was flawless.
They were able to deliver something that I wouldn’t have thought possible given the timeframe. I’m personally happy with the outcome, and my team is as well. Margaret (Founder & Chief Creative), moved mountains to make sure that things got done on time and to my satisfaction. They were available to us for feedback 24/7. They were knowledgeable and expert in the naming industry.
I loved that they are New York based. We showed them the product and they gave us a ton of options and a great name. A name everyone agreed with! They were very fast and effective. They gave an outline and then produced results! There is no area for improvement. Nothing at all, they were perfect.
The team at River + Wolf brought a lot of value to the table. From a project management standpoint, we didn’t have any hiccups or delays. River + Wolf knows the naming business, including all of the legal ramifications that go into it. Through the transparent process, we had great conversations that led to an excellent outcome. We are super excited about our name.
Communication was very clear, and each step of the process included an in-person (Zoom) session to review the results together. We were very impressed by how quickly their team worked to meet our deadlines. The research they did in order to explore various routes for naming options was apparent. The team is also highly creative, with a gift for creating beautiful names and words out of different elements of language. We were very happy with the entire process.
We chose River + Wolf because they had a great website and impressive examples of their previous work resonated with us. Their team did a lot of research to understand the world we work in. Since legal can be quite difficult, they created a wealth of name options. The initial feedback on the name chosen has been extremely positive. We were impressed with their integrated legal and creative process and the quality of their work. They did a wonderful job.
From the beginning of our partnership, Margaret understood my brand. She understood what I wanted and presented many great options, which made it hard to choose a name. I can’t emphasize enough the quality of River + Wolf’s storytelling abilities. Margaret understands people and their needs. I would highly recommend River + Wolf. They take the time to sit down and learn about your brand and your vision for it.
We reached an attractive new name which satisfied all of our team and is likely to overcome trademark obstacles. River + Wolf was very empathetic throughout the whole project and quickly responded every time. We are all really satisfied with their service. Margaret, the Founder and Creative Director of River + Wolf, is really a dedicated and professional person who always pursues perfect work. We have absolutely nothing to complain about.
One of our investors has worked with naming companies in the past, so she was involved with the process and was very impressed with how they operated. I also shared our top four names with our sales director and she thought any of them a good fit. River + Wolf really hit the nail on the head and provided us with the quality names we were looking for. I can’t think of anything they need to improve.
They performed very well. We find that a lot of marketing companies don’t understand our space since it’s quite technical in nature. They were pleasant to work with, giving us everything we needed quite quickly. Everything was right on budget and within our timeframe. We had the option of doing two rounds, but we opted not to do so since we were happy with the first round.
We found 15 companies online and we went with River + Wolf because of their professionalism, communication skills, and costs. Because of the project, we get several new names that we think fit our company. They answered all our questions in a fast and efficient way. Their Chief Creative is very knowledgeable, professional, thoughtful, and enthusiastic. They did very well!
Our team was very pleased with the new name. We're looking forward to launching our system in Europe with a name we can all be proud of. The workflow was very easy. Margaret was a joy to work with and was very supportive and understanding during the process. Naming is such a difficult exercise. They were able to quickly understand what we were looking for, delivering within a very short time frame. We had an exceptional experience.
I was extremely impressed by the work that they did, the speed at which they did it, and the ability with which they were able to come up with a creative way to meet our budget. I was super happy with the work. Margaret is really good at what she does. I doubt that many people are doing this in the world who are better than her. There is nothing they could have done better.
I really liked the hands-on nature of the founder and her ability to probe you with questions that get you to think about what you really like in a name. The workflow was aligned. The process was a genuinely fun experience for me and I couldn’t be happier with the outcome.
Their passion and authenticity stood out—we could tell they were invested and connected with our project. River + Wolf was excellent at managing the project. I couldn’t ask for a better partnership. We found a great balance in responsibilities between our teams. We liked their strong, unique methodology— I can’t say enough positive remarks about it. They also should get twice as much credit for completing the project as quickly as they did.
I expected River + Wolf to be a creative wildcard, and that’s what they turned out to be. Their level of creativity and passion for what they do set them apart from other vendors. We had the budget to hire two naming companies simultaneously. After testing the top five options presented by both companies, River + Wolf had the winning name by quite a large margin. We were incredibly happy with them.
We are so happy with the name River + Wolf helped us find. After speaking with Margaret, we felt very comfortable putting our company in her hands. She understood that we were starting a new venture and was very personable, going as far as taking the time to learn about our family. The whole team was regularly in touch and communication was excellent. River + Wolf produced results faster than we had documented and combines professionalism with a personal touch to create a unique and rewarding engagement. There are very few companies that can do this.
I loved every single name they presented to us. It was difficult to choose only one name because we had so many solid options, but I’m excited about the one we chose. Margaret is a delight to work with—she’s communicative and passionate about what she does. She knows the business very well and understands the significance of a brand name. She was incredibly responsive and would turn around a thoughtful response almost immediately.
The names were praised both internally and externally. We’re very satisfied with the quality and speed of their work. They leveraged their expertise to accurately mirror the brand in their
suggested names. The founder managed the project extremely well. Her guidance was valuable to our company, Additionally, River + Wolf was very kind and responsive throughout the engagement.
Margaret and her team go above and beyond to make sure they conform to our expectations. They worked so hard to ensure they found the perfect name for our company. The name they developed, Stella Rising, has won praise all around. Margaret and her team gave such great rationales for the names they suggested, and it makes messaging so much easier. We’re very satisfied.
I was impressed by how they pinpointed our needs and provided a list of names that hit our brief perfectly. Within two rounds, they gave us a list of names that thoroughly fulfilled our requests. They were collaborative and communicative throughout, explaining the status of each deliverable at every step. The workflow was great. When we provided feedback, they adopted it and evolved the product.
I found the responsiveness and thoroughness of River + Wolf very impressive. They also went above and beyond in responding to our (sometimes changing) attitudes towards names, which required that they explore quite a few concepts on our behalf. The founder, Margaret Wolfson, was extremely knowledgeable and was clearly an expert in her field.
River + Wolf was very clear and methodical throughout the process, with written and verbal questionnaires and discussions, keeping us informed throughout the process. Their principal was incredibly responsive and continues to be so even though the project is completed. We were very impressed with their understanding of the legal limitations of naming as well as the wide net they were able to cast in order to present us with so many good options.
The name that we ended up choosing was one of River + Wolf’s proposals. It’s easily pronounceable, and it has been well accepted by our directors and investors. We have 17 regional offices in China, which were all able to adopt the new name overnight. River + Wolf is a very disciplined group and we are very happy with the results, both internally and as they pertain to investors.
We originally found River + Wolf on Clutch. A combination of the reviews and their area of expertise got us interested. When we did an RFP (request for proposal) with five different agencies, they were the most impressive. River + Wolf was very thorough, thoughtful, and put a comprehensively creative touch on their process. They were great!
We did two projects with Margaret [Founder, River + Wolf] and her team. It was a great process for us. We love both names. As we’re starting to prelaunch, I introduced the brand and the company to 75 of our top distributors who loved the name as well. They’re phenomenal. I highly recommend them.
Margaret’s responsiveness was phenomenal. She was always there, attentive to questions, and I liked working that way. She has been phenomenal in providing feedback River + Wolf did everything they promised to do, and within the schedule given. All feedback indicates great satisfaction with the name. I haven’t felt like a number in the queue of a designer.
We were impressed with their website, the reviews they had, and their responsiveness, so we chose them. Our CEO, our graphic designer, and myself were impressed with their accuracy and their response times. They were very thorough with their processes and documentation. They have a fantastic team.
This was our first time working with a naming company. Margaret’s passion and enthusiasm are impressive. My company is a start-up, yet I felt like one of the big brands they deal with daily. River + Wolf fully understood the food and beverage world. I highly recommend River + Wolf to any company searching for a new name.
I interviewed several firms and felt an immediate connection with River + Wolf. They had the background and credentials, and they understood what I wanted to accomplish. They were very professional and met every deadline. River + Wolf exceeded my expectations. It’s a combination of the creativity and a firm understanding of the naming process. They were amazing.
It was a delightful process working with them and I cannot imagine going through the process of naming with anyone else. I think they are one of the best in the business and know how to assess the process of branding and identity. River + Wolf was intuitive and professional. They were always on time. I am such a happy customer that I cannot think of a way the working relationship could have been better.
I’ve never seen this level of clarity of concern for my needs from any other vendor. They are trustworthy and thoughtful throughout the naming and messaging project, and their flexibility, broad knowledge of the field,and global-mindedness are assets to the project. I trusted Margaret and her team implicitly.
The naming exercise was extremely successful and we’re very happy with the outcome. River + Wolf not only brought out the psychological aspects of the process but also opened our minds to what we were really trying to accomplish and the demographic of who we were trying to target. We’ve gotten very good feedback on the name across the board.
They’re very creative, reliable, organized, and trustworthy. and capable of completing any project. We’re very happy to have found them and with our resulting name. After we developed our brand they helped support us while we launched the brand name and business.
We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being elusive. We feel it is representative of who we are. They were well organized, on time, and original.
The brand storytelling was really important for us because oftentimes at a performing arts center, people believe that the work you do is what happens onstage. Through their messaging, River + Wolf was able to show that the work we do is in the community—local, regional, and national—which would not have been seen otherwise. We were very happy with their work.
I was so impressed with them, both from a business and perspective as well as from a creative perspective. Both my brother and I are musicians, and we felt a kindred spirit in Margaret. I was impressed not only with the sheer number of names that River + Wolf developed for us, but also the amount of care that was put into each name. They all would have been excellent choices.
Margaret was always responsive and made sure to address all our concerns. All in all, it was a very smooth process. Margaret's direct involvement in the project as the founder, and her guidance throughout the process, is impressive. There is nothing they could have done better. We are all very happy with our new name.
There were three companies I had discussions with, but I connected with River + Wolf the best. They understood what I was doing, what my industry was like, and what I was looking for. They had case studies and ideas that resonated well with me. The others were a bit more mechanical. I’m very satisfied with River + Wolf’s process and their work—the quality of the discussions was great and they are very organized. It’s hard to do naming, and they’re experts in it.
We had been working with a rebranding agency for the past year, so we gave them clear criteria and priorities. River + Wolf went above and beyond our expectations. Our rebranding committee felt that the options and information their team gave us were comprehensive. The River + Wolf team streamlined the process and was very knowledgeable. They were also responsive. I can’t think of anything they could improve.
TO SEE ADDITIONAL AND/OR FULL REVIEWS VISIT RIVER AND WOLF ON CLUTCH.