At River + Wolf, we love great brand names—not only our own, but also those created by marketing execs, company founders, and agency colleagues. To celebrate these magnificent monikers and, more broadly, the art of brand naming, we have created Names of Distinction (NOD), a monthly gallery that features the names of emerging and established products and companies that have launched in the last ten years or so.
In honor of April showers, this month's gallery features a collection of playful and poetic, edgy and elegant personal care company and product names. For a look into what makes these names so refreshing, read our NOD reviews on April's picks.
In honor of International Women’s Month, this month's gallery is featuring an elegant and edgy, poetic and playful collection that focuses on women's co-working spaces. For some thoughts as to what makes these names shine, have a look at NOD’s March Insights.
In tribute to Valentine's Day, this month's gallery is featuring an elegant and edgy, poetic and playful collection of women's, men's, and unisex niche fragrance names. For a little thought into what makes them so sensational, have a look at NOD's February Insights.
To brighten the dreariness of January (at least in some parts of the world), our gallery is featuring an elegant and edgy, poetic and playful collection of striking cosmetic shade names plus a few names of companies in the business of making these colorful products. And for some thoughts as to what makes them so great, have a look at the accompanying Insights.
November can be a nippy month and there is nothing like a cup of hot coffee or tea to take off the chill. That’s why we’ve chosen to showcase a batch of poetic and playful, edgy and elegant coffee and tea names. What makes these brew names so robust? Read NOD’s November Insights.
As October is inextricably linked with apples and ciders, this month’s gallery features a bushel of poetic and playful, edgy and elegant hard cider names. What makes these names so cool? Have a look at NOD’s October Insights.
In honor of New York Fashion Week (NYFW), September’s NOD gallery features a collection of poetic and playful, edgy and elegant apparel and fashion service names. We share some thoughts as to why we think these names deserve a place on the naming runway in NOD’s September Insights.
As August is a month when people are on the move, consuming content on multiple devices, this month’s gallery features a collection of poetic and playful, edgy and elegant ad tech names that deliver targeted content to customers wherever they are. Read what makes these start-up ad tech names stand out from the pack, in NOD’s August Insights.
As July is a month associated with relaxation, this month's gallery features a collection of poetic and playful, edgy and elegant wine and vinery names - for what is more restful than sipping a glass of wine beneath a beach umbrella or summer moon? For some thoughts as to why we think these names sparkle, take a look at NOD’s July Insights.
As June is the first month of summer - a season traditionally associated with travel and leisure - this month's gallery features a collection of poetic and playful, edgy and elegant travel and leisure names, from hotels and resorts to booking platforms and retreats. To find out what we think makes these names take off, have a look at NOD’s June Insights.
As May’s flowers are covering the landscape, Artificial Intelligence companies are spreading like super blooms across the terrain of technology. In honor of this wild growth, this month's gallery features a collection of poetic and playful, edgy and elegant Artificial Intelligence company and product names. For some thoughts as to what makes these names so cool, have a look at NOD’s May Insights.