Sometimes a river twists and turns, responsive to the lay of the land. Other times, it is an unstoppable force, carving its way through solid rock.
As to wolves, they’re known for their deep instinct, keen intelligence, and sense of loyalty. And since no two wolves make the same sound, the wolf is considered a precise and original communicator.
For these reasons and more, we believe River + Wolf is the perfect metaphor for how we work and what we stand for.
For more than a decade Margaret Wolfson has worked as a brand naming specialists for global and boutique agencies, leading out projects and developing company, product, and service names, brand stories, and marketing messages for both established and emerging companies. In 2014, she founded River + Wolf, a brand naming service and messaging company. As the Founder and Chief Creative of River + Wolf, Margaret is involved in every project, applying her well-honed creative and strategic expertise to helping companies of every size and industry. A sought after thought leader, she has been published or quoted in leading journals among them Forbes, The Next Web, the New York Times, NBC, Fast Company, and Crain’s to mention a few.
In addition to her branding pursuits, Margaret is an award-winning author of several books and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. Margaret received an MA from New York University.
The people at River + Wolf are right brained and left. Dreamers and doers. Strategic planners and spontaneous creators. People who find inspiration in the great works of the past, the trends of today, and the visions of tomorrow.
These wide-ranging orientations are what enable us to hit the mark almost every single time.
River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.
Elizabeth Lane, Founder, Quarterlane Books
Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.
Gail B. Tifford, VP Media and Digital Engagement, Unilever North America
Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!
William Melendez, Associate Marketing Manager, Burt’s Bees
Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!
Bryce Goodwin, Director of Innovation, Belvedere Vodka
Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.
Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA
Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.
Matt Maroone, Co-Founder, Silver Mirror
There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.
Steven Cayre, Principal, BlueFinch Investments
Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.
Elainne Roberton, Director of Client Services, CB'a BrandEngine
The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.
Abe Tatar, Director, The Hysek Group, New York, NY
Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.
Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts
All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.
Joseph Bramante, TriArc Properties
River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.
Troy Palmquist, Founder, The Address
River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.
Kevin Opps, Director of Marketing and Business Development, Encorus Group