We are
creative & strategic.

River + Wolf DNA

Our Name

Sometimes a river twists and turns, responsive to the lay of the land. Other times, it is an unstoppable force, carving its way through solid rock.

As to wolves, they’re known for their deep instinct, keen intelligence, and sense of loyalty. And since no two wolves make the same sound, the wolf is considered a precise and original communicator.

For these reasons and more, we believe River + Wolf is the perfect metaphor for how we work and what we stand for.

Our People

The people at River + Wolf are right brained and left. Dreamers and doers. Strategic planners and spontaneous creators. People who find inspiration in the great works of the past, the trends of today, and the visions of tomorrow.

These wide-ranging orientations are what enable us to hit the mark almost every single time.

River and Wolf software naming
  • Margaret Wolfson Founder at River and Wolf Margaret Wolfson
    Founder and Chief Creative

    For more than a decade, Margaret has worked as a verbal identity consultant/creative director, developing names, stories, and marketing messages for established and emerging companies. In 2014, she founded River + Wolf to meet the growing demand for verbal branding services. In addition to her branding pursuits, Margaret is an award-winning author and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert throughout the world. Margaret received an MA from New York University.

  • Caitlin Barrett at River and Wolf Caitlin Barrett

    Caitlin has been naming for more than 12 years, developing product names for Martha Stewart Living Omnimedia and Ologie. Post work with Martha Stewart Living and Ologie, she served as director of verbal identity at Interbrand where she led the naming practice and developed a rigorous training and development program. As a contributor to River + Wolf, she focuses her seasoned imagination on product, company, and service naming.

  • Courtney Maum at River and Wolf Courtney Maum

    Courtney has worked in collaboration with global agencies such as Interbrand and Landor, developing names for Kellogg's, Pantene, Microsoft, and AT&T, among others, and has been a product and shade namer for MAC. Additionally, she is author of two novels, the first published by Touchstone/Simon & Schuster, and her film projects have been lauded at festival such as Sundance, Karlovy Vary, and Cannes.

  • Jacqueline Lisk at River and Wolf Jacqueline Lisk

    Jacqueline is the President of JR Lisk who partners with River + Wolf in the areas of messaging, naming, and naming stories. With more than 14 year of professional expertise, her work has appeared in dozens of publications and newspapers, including Inc. Forbes, USA Today, Washington Post, Entrepreneur, AdExchanger and AdAge. Past clients include Twitter, Xerox, Campari, MODCo Creative, H&M, Monster.com, Las Vegas Tourism Board and Regions Bank.

  • Taylor Coe at River and Wolf Taylor Coe

    Taylor Coe is a language-loving online marketer whose expertise includes content development, social media marketing, and SEO/SEM for organizations such as the Oxford University Press. His work has appeared in various online publications, among them the OUPblog, Popmatters, and Slate. Taylor received a B.A. in literature from Hamilton College with additional studies at the University of Edinburgh and Columbia University.

  • Irasema Rivera at River and Wolf Irasema Rivera

    Irasema is the founder of Irasema Design, a strategic studio specializing in visual identity, from logos to event design. Additionally, she has served as creative director for several companies such as Real Estate Arts where she led the award winning re-branding of the World Financial Center and won the re-branding for the Chicago Board of Trade. Independent clients include MTV, Toyota, Sony, and the New York Restoration Project, to name a few. Her work has garnered 45 national design awards in a variety of categories.

  • Chris Crothall at River and Wolf Chris Crothall

    Chris is the CEO of the TTGroup who partners with River + Wolf to ensure that brand names are properly translated and suitable for global use. With over 25 years’ experience in the industry, many of today’s most popular brands have been evaluated by TTG. Originally from the UK, Chris emigrated to New York in 2001. Under his leadership, TTG has grown to be one of the world’s leading language service providers.

  • Laura Siegal at River and Wolf Laura Siegal
    Trademark Attorney

    Laura concentrates her practice on trademark and copyright law for both large multi-national corporations and smaller start-ups. She has over 25 years of experience representing clients in various fields, from fashion and home furnishing to manufacturing and consumer product industries. She has managed numerous global trademarks, including English Laundry, Lee Jeans, and Harrods, to mention a few. She received a B.S. from Cornell University in Communication Arts, and a J.D. from Fordham University School of Law.


River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books