River + Wolf

Review: 5 Star Personal Care Names

Wolfson / Lisk — Wed, 01 Apr 2026 00:01:04 +0000

This month we feature a collection of exciting personal care names, and reveal what makes them exceptional.

Margaret Wolfson — Sun, 01 Mar 2026 00:22:27 +0000

For International Women’s Month, we're dedicating this edition of Names of Distinction to women's co-working spaces.

Margaret Wolfson — Sun, 01 Feb 2026 01:44:38 +0000

We look at some superb examples of largely niche fragrance names, and provide a peek into the world of fragrance naming.

Margaret Wolfson — Wed, 21 Jan 2026 11:37:02 +0000

Brand name curators don't create the work; they determine what deserves attention.

Margaret Wolfson — Thu, 01 Jan 2026 01:48:15 +0000

Cosmetic naming is a holy grail for naming experts. Find out how to stand out in a crowded industry.

Margaret Wolfson — Tue, 16 Dec 2025 15:26:59 +0000

Financial names have shifted from loud and literal to neutral with quiet authority.

Margaret Wolfson — Mon, 08 Dec 2025 13:57:56 +0000

Modern trademark registration can often feel like a journey through Dante's Inferno!

Margaret Wolfson — Mon, 01 Dec 2025 00:18:29 +0000

These inspiring names demonstrate why the name of a non-profit organization is crucial, and at the heart of its brand.

Margaret Wolfson — Sun, 23 Nov 2025 12:01:23 +0000

After a decade of a single aesthetic, jewelry branding tastes shift as Gen Z leads.

Margaret Wolfson — Sun, 16 Nov 2025 17:51:39 +0000

There are several reasons for renaming your brand. We cast an expert eye over companies' 5-star renaming.