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Blog posts about language

The Music of Words

Depending on the strategy, we often produce names that are explicitly linked to brand attributes through syntax and semantics. Another approach is to create names that are not so obviously connected to product features, but rely on phonetic finesse, or, sound symbolism – the linguistic process in which the very sound of a word suggests meaning.

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Wine naming blog posts

Wine Names Get Wild

The Millennial Generation has come of age and stepped up as one of the most dominant consumer groups in the US, and the wine industry has taken note. Not only are young people, women in particular, driving sales, but they are influencing trends in naming and design as well.

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Articles about app naming

5 Principles of App Naming

With a proliferation of mobile apps on the market, a good name can make a difference. And while a weak name won’t necessarily spell disaster for a well-conceived product, a great name makes the all-important first impression. A few solid principles can help.

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My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel–it is, before all, to make you see.

– Joseph Conrad

River + Wolf made a tremendous effort to ensure they met expectations and developed not only a fitting new name, but also rationale behind the name for effortless messaging. They go above and beyond to make sure they conform to our expectations. They worked so hard--even over the holidays--to ensure they found the perfect name for our company.

Marlea Clark, EVP, Marketing and Insights at Women’s Marketing Inc.

I really enjoyed working with Margaret and her team. Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process. River + Wolf’s name ideas dominated the top-20 list that was later generated by focus groups and consumer research. River + Wolf was easy to reach, thoughtful, and very helpful.

Ashley Davidson, Senior Marketing Manager, Big Fish Games

Internal and external feedback to the name has been overwhelmingly positive. Expertise, creativity, and responsiveness are hallmarks of River + Wolf’s work. Too, they very supportive. Margaret has been a real champion for my company. Compared to River + Wolf, the communication I had with other agencies felt really impersonal.

Michel DuPres, CEO, Tandem Goods

The team at River + Wolf don’t just deliver—they exceed all expectations. They are unbelievably creative, enjoyable to work with, and thoroughly professional. We cannot recommend them highly enough.

Abe Tatar, Director, The Hysek Group, New York, NY

River + Wolf are great listeners and delivered a name that meets all requirements. Their responsiveness and flawless project management contributed to the positive experience. The internal team and the leadership are very impressed with the results.

Lydia Brantingham Payne, Marketing Communications Manager, PlasticsOne

I trusted River + Wolf to deliver perfectly. And they did. We’ve gotten a lot of praise from colleagues for the logo and brand name. River + Wolf was helpful throughout the entire process, which was very detailed. In addition to the naming suggestions, they were able to offer ways for us to develop our overall branding.

Linda Yin, Marketing Director, Foxx Development, Inc.

The project started slowly for us because we were going in different directions, but Margaret Wolfson is phenomenal and made it a really smooth, effortless process. The professionalism, psychological viewpoints, and knowledge of the business made River + Wolf an excellent partner for us.

Maria Roberti, Marketing Director, Ringmaster Technologies

We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being too elusive. River + Wolf was efficient, creative, dedicated, and thoughtful. The moniker is representative of company goals and stands decidedly apart from others in the industry.

Joie Jager Hyman, Co-Founder, Hugo

Through the use of masterful language and crystal-clear strategic thinking, River + Wolf helped us better organize and more clearly articulate the brand, mission, and vision of our PARTNERS® program. We could not have been happier with the results.

Yolande N. Spears, Vice-President, Education and Community Affairs, The Bushnell Center for the Performing Arts

River + Wolf developed an amazing presentation of widely varying names. The name we ended up selecting is a perfect fit with our interest in buying and selling quality homes, and the all-important concept of location.They exceeded expectations in both project management and creative development.

Troy Palmquist, Founder, The Address

All the names were such high-quality it was difficult to just pick one. We’ve only been using the new name for about three months, but there’s already a noticeable difference in how people perceive us.

Joseph Bramante, TriArc Properties

River + Wolf’s responsiveness was phenomenal, and I liked that the company principal was involved at all touch points. They were completely attentiveness to our specific goals. They did everything they promised and more.

Kevin Opps, Director of Marketing and Business Development, Encorus Group

River + Wolf is phenomenal. I've dealt with many vendors, and Margaret and her team are so pleasant to work with and so quick to respond, even on the weekends. Since we’re an international, multi-national company their flexibility was key. It was a great process for us. In fact, we were so happy that we used them for two company naming projects. 75 of our top distributors loved the name as well.

Jimmy Ezzell, Managing Partner, Wonder 7 Global

Thank you for your passion and amazing skills. The process was absolutely fabulous. You went above and beyond and all of us at Unilever appreciate it. Feel free to use me as reference for future clients. I would be honored.

Gail B. Tifford, VP Media and Digital Engagement, Unilever North America

Thank you for helping us achieve some great names that will drive the overall success of our color cosmetic line. It’s been a pleasure working with you!

William Melendez, Associate Marketing Manager, Burt’s Bees

Thanks for all the great names and for such a clear and well-defined process. I will definitely keep River + Wolf in mind for future naming projects!

Bryce Goodwin, Director of Innovation, Belvedere Vodka

Margaret is wonderfully creative, using the deep insights, knowledge and inspiration of a long and entrepreneurial career in the arts to deliver compelling branding solutions.

Lohren Green, Head of Brand and Market Insights at Dolby Laboratories, San Francisco, CA

Margaret [Wolfson, Chief Creative at River + Wolf] was all around a pleasure to work with. She is a true wordsmith and a genius at her profession. She did an amazing deep dive and came up with excellent company name options that my partner and I both loved.

Matt Maroone, Co-Founder, Silver Mirror

River + Wolf’s Margaret Wolfson intuitively understood the message I was trying to convey. Her suggestions were so creative and fresh, and yet so true to my brand's character and story. And her commitment to my business was absolutely stalwart. I feel completely confident saying: River & Wolf is the best of the best.

Elizabeth Lane, Founder, Quarterlane Books

There are very few sure things in life. River + Wolf is one of them. They bring calm, order, and laser-like focus to the complicated process of branding. This results in unparalleled excellence, delivered on time and on budget.

Steven Cayre, Principal, BlueFinch Investments

Margaret is a wonderfully creative wordsmith, editor and naming expert. She adds value and insight into every project and consistently over-delivers. She has an easy, collaborative approach to her work that makes her a joy to work with.

Elainne Roberton, Director of Client Services, CB'a BrandEngine

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