Taylor Coe | River + Wolf https://riverandwolf.com Naming Insights Sun, 01 Feb 2026 08:53:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://riverandwolf.com/wp-content/uploads/2017/04/cropped-cropped-favicon-32x32.png Taylor Coe | River + Wolf https://riverandwolf.com 32 32 Brand Storytelling: Behind the Buzz https://riverandwolf.com/brand-storytelling-behind-buzz/?utm_source=rss&utm_medium=rss&utm_campaign=brand-storytelling-behind-buzz Fri, 15 Nov 2024 11:54:20 +0000 http://riverandwolf.com/?p=334 Your brand is nothing without a good story. Be it company branding or content, your story brings abstract ideas to life.

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]]> The Tone of the MTA’s “Courtesy Counts” campaign https://riverandwolf.com/courtesy-counts-tone-of-voice/?utm_source=rss&utm_medium=rss&utm_campaign=courtesy-counts-tone-of-voice Tue, 18 Apr 2017 11:14:26 +0000 http://riverandwolf.com/blog-test/?p=20 How the tone of voice for NYC's "Courtesy Counts" campaign has been crucial to its success.

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]]> Microsoft’s Suite Spot https://riverandwolf.com/microsoft-suite-spot-software-naming/?utm_source=rss&utm_medium=rss&utm_campaign=microsoft-suite-spot-software-naming Mon, 10 Apr 2017 10:12:06 +0000 http://riverandwolf.com/blog-test/?p=15 Microsoft's Office suite is such a part of everyday life, it’s hard to imagine its programs were once in need of memorable names.

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