Margaret Wolfson | River + Wolf

Glasswing and Mythos: Clarity and Meaning in AI Naming

Margaret Wolfson — Fri, 08 May 2026 07:41:05 +0000

Why are Project Glasswing and Claude Mythos such wonderfully apt names?

Margaret Wolfson — Fri, 01 May 2026 01:10:04 +0000

Artificial Intelligence (AI) is an area of the tech industry that's in full bloom, and can be found practically everywhere.

Margaret Wolfson — Sat, 18 Apr 2026 10:08:05 +0000

What are character, communication, construction, and continuum in terms of naming?

Margaret Wolfson — Sun, 01 Mar 2026 00:22:27 +0000

For International Women’s Month, we're dedicating this edition of Names of Distinction to women's co-working spaces.

Margaret Wolfson — Sun, 01 Feb 2026 01:44:38 +0000

We look at some superb examples of largely niche fragrance names, and provide a peek into the world of fragrance naming.

Margaret Wolfson — Wed, 21 Jan 2026 11:37:02 +0000

Brand name curators don't create the work; they determine what deserves attention.

Margaret Wolfson — Thu, 01 Jan 2026 01:48:15 +0000

Cosmetic naming is a holy grail for naming experts. Find out how to stand out in a crowded industry.

Margaret Wolfson — Tue, 16 Dec 2025 15:26:59 +0000

Financial names have shifted from loud and literal to neutral with quiet authority.

Margaret Wolfson — Mon, 08 Dec 2025 13:57:56 +0000

Modern trademark registration can often feel like a journey through Dante's Inferno!

Margaret Wolfson — Mon, 01 Dec 2025 00:18:29 +0000

These inspiring names demonstrate why the name of a non-profit organization is crucial, and at the heart of its brand.