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	<title>Jericho Parms | River + Wolf</title>
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	<description>Naming Insights</description>
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		<title>The Principles of App Naming</title>
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		<dc:creator><![CDATA[Jericho Parms]]></dc:creator>
		<pubDate>Fri, 21 Jun 2024 15:02:40 +0000</pubDate>
				<category><![CDATA[Brand Naming]]></category>
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					<description><![CDATA[<p>With so many mobile apps on the market, good names make a difference. Here are 5 naming tips to make yours stand out.</p>
<p>The post <a href="https://riverandwolf.com/5-principles-of-app-naming/">The Principles of App Naming</a> first appeared on <a href="https://riverandwolf.com">River + Wolf</a>.</p>]]></description>
		
		
		
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		<title>How Brands Are Using Books As Messaging</title>
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		<dc:creator><![CDATA[Jericho Parms]]></dc:creator>
		<pubDate>Tue, 03 Feb 2015 13:53:11 +0000</pubDate>
				<category><![CDATA[Brand Storytelling]]></category>
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					<description><![CDATA[<p>Books are being used as part of the branding message at top high street stores. We examine this literature-themed branding.</p>
<p>The post <a href="https://riverandwolf.com/literature-themed-branding/">How Brands Are Using Books As Messaging</a> first appeared on <a href="https://riverandwolf.com">River + Wolf</a>.</p>]]></description>
		
		
		
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