Articles Written By: Taylor Coe

This author has written 3 articles
Brand Storytelling: Behind the Buzz

Brand Storytelling: Behind the Buzz

If you’ve visited any branding blog or website in the past few years, you will have read claims touting the importance of so-called “brand storytelling.” Like any useful buzzword, “brand storytelling” simply restates a truth that smart marketers have known forever—your brand is nothing without a good story.

Microsoft’s Suite Spot

Microsoft’s Suite Spot

For many, the principal programs of the Microsoft Office suite – Word, Excel, PowerPoint, and Outlook – are such a part of our daily lives that it’s hard to think they were once products in search of a name.