Articles Written By: Margaret Wolfson

This author has written 20 articles
Top Naming Agency – Featured in Clutch

Top Naming Agency – Featured in Clutch

At River + Wolf, we believe in the power of words. The right wording can make or break a branding strategy. That’s why, since being featured on Clutch, we are so proud of the work we’ve accomplished so far for our clients and the extremely kind words they’ve given us in exchange. Clutch is a…

The secret of being boring is to say everything.

– Voltaire
5 Keys to Compelling Copy

5 Keys to Compelling Copy

Though literary and brand writing serve different purposes — the first to make sense of the elusive human experience, and the second, to drive goods and services into the hands of elusive customers — they have much in common when it comes to craft.

The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.

– Mark Twain
Five Star Brand Renaming

Five Star Brand Renaming

There are several reasons for renaming your company or product. Among them, a merger between two companies, legal troubles, a public relations nightmare, or negative political or cultural associations. But a name change can have serious consequences – from lost equity and consumer recognition, to a precipitous drop down Google’s SERP. These companies’ name changes were fully five star.

I only achieve simplicity with enormous effort.

– Clarice Lispector
Moonshot: A Wondrous Word

Moonshot: A Wondrous Word

One of the highly enjoyable tasks of brand name development is researching multiple disciplines in search of words and concepts. On one such exploration, I encountered the word “moonshot”, a term that originated during the Apollo 11 space launch to describe the act or procedure of launching a spacecraft to the moon.